Emprendimientos Femeninos y Capital Social en la ciudad de Riobamba

Abstract

Embargo de publicación - Publicación de trabajo de titulación 03/12/2025 This study research aims to determine the effect of social capital on the probability of women’s entrepreneurship in the city of Riobamba for the period 2024. For this purpose, an instrument was applied to 383 women over 15 years of age, structured with closed and open questions that addressed aspects related to female entrepreneurship and social capital. The instrument is composed of three dimensions: general information about the participant including demographic aspects such as area of residence, age, marital status, education, children, ethnicity, employment, and entrepreneurial experience; social capital assessment through 3 questions on the person’s social networks: quantity of relationships, quality of relationships and frequency of community relationships; women’s working conditions and experience, including whether you have a business of your own at present; psychological and situational variables related to entrepreneurial behavior: personal attitudes, perception of skills, social support, intention to undertake a business. Data analysis and modeling used probabilistic model estimation, probit or logit, as well as the confusion matrix and diagnostic curve (ROC) for the selection of the ideal model. The results of the study support the hypothesis, confirming that social capital has a positive and significant effect on the probability of female entrepreneurship in Riobamba. Research shows that a higher level of social capital, both in terms of quantity and quality of relationships, increases the likelihood of women borrowing. This underlines the importance of social media and community support in promoting women’s entrepreneurship.